Many businesses periodically send newsletters by postal mail to keep subscribers current on their affairs or industry-related news, for the purpose of maintaining a loyal customer base to whom they can market additional products or services. With pervasive use of the internet for information dissemination and with RSS news feeds gaining momentum as a powerful online communication tool, one needs to ask whether business are now better served by publishing a news feed in lieu of the newsletter. Read the full article.

Now there's a tool that promises to automatically capture just the information you want, when you want, from the Web.

Called RSS (the initials are variously said to stand for Rich Site Summary, Really Simple Syndication and more obscure formulations), this increasingly popular online tool turns a morass of disparate information sources into an automatically generated and neatly organized index of the latest articles and postings.

Not every Web site offers an RSS feed yet, but large news organizations like The New York Times (www.nytimes.com) and CNN (www.cnn.com) offer specific RSS. channels catering to interests ranging from movies to technology.

Are you just now hearing about RSS News Feeds and wondering what that's all about? Does it seem too complicated for you? Are you thinking only technically savvy people will be able to benefit from news feeds? Answer to these question may surprise you. This article is 'must-reading' for you!

Two of the most recent advancements regarding news feeds are (1) the integration of news feed reading capabiliity into browsers (now you don't need to track down a news reader), and (2) Apple's integration of news reading into their Mail application in their Leopard (10.5) operating system. Just as websites were a mystery early on but are now pervasive online communication devices, so as it will be for RSS news feeds. It won't be long before your favorite television news broadcast says, "For more information on this story, and for other stories we're following, go to our news feed at ______."

To make RSS much easier to unerstand, in Oprah speak, RSS stands for "I'm Ready for Some Stories". It is w way to get a quick list of the latest story headlines from all your favorite websites and blogs all in one place. How cool is that?

Now, when you check out Enfeedia.com, you'll have another perspective.