Articles about RSS News Feeds and SEO
RSS feed address: http://www.enfeedia.com/articles.xml

It's noteworthy that YouTube sees the benefit of news feeds to draw people into their vast (and very rapidly growing) library of videos. Being the second largest search engine, it's reasonable to expect YouTube will exploit news feeds to further advance their position. Enfeedia will keep an eye on YouTube developments to determine possible connections to Enfeedia including podcasting YouTube videos. Set Up Pings today to be notified of new postings on this feed.

By Chris Crum: YouTube announced today that it is testing a new feature called the YouTube News Feed, which it is working on with the University of California at Berkley's Graduate School of Journalism. The feature would track news as it breaks on YouTube. ... YouTube is the second largest search engine, behind Google, and people search for visuals to go with news items. - read the WebProNews article

This article is "must reading" for anyone concerned about where their website falls within search engines results pages. Below are excerpts from that article; the full article is available by clicking here. I added emphasis in blue in the excerpts.

As you read this, think about how publishing a news feed and presenting that feedon your website, preferable home page. In about five minutes a week, you can gain the benefits described in the article.

Also, consider opening a facebook account and including your feed in the "Notes" section. Your feed will appear on your profile page. Here's how it looks on my profile page.

You may also be able to get your feed displayed on other websites. For example, the RunAway GetAway Vacation Rentals Alliance will display members feeds on their Destination page.


By Chris Crum, WebProNews

"...Google has introduced a new opportunity for all brands to steal (or have stolen) search marketshare from (or by) the competition," says Klais. "Brands that focus on dynamic site content with fresh social media output stand to gain searchers, at the expense of those brands who stay stagnant, one query at a time. The speed at which the gains and losses occur will be magnified by the availability (or lack) of content within each time filter. Now the 'recency' of social media will begin to matter in search."

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"The issue is a classic chicken or egg problem: unless you are present in the 'fresh' results now (aka 'recency'), you cannot accurately predict what percentage of searchers are shifting to time-filtered results in order to make the business case for action," Klais says. "Most analytic systems will not yet parse out this traffic either; it is just lumped in with all Google organic results."

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...but to me, a blog could be a good way to keep offering fresh and relevant content around the keywords you are targeting. Plus, it can help you in the blog search option, not to mention provide useful content and engage an audience. [My note: by presenting your feed on your home page, you in effect create a blog section on that page.]

With such popularity, is there any doubt that short videos have become the preferred way to get in front of audiences? Even if all you have is a sound track and some slides or textual bullets, your chances of capturing the attention of the public are improved by sounding off with a video.

Moreover, videos posted on YouTube frequently show up in Google search results listings. Google is now providing space on the first page for YouTube videos. (Remember, Google owns YouTube.)

YouTube videos do not have to be major or 'polished' productions. In fact, you will notice that most videos are simple, home-grown, unpolished, very focused 3-minute-or-so presentations on a narrow topic. Your video does not even have to be, well, a video in the normal sense of the word. A series of still photographs (or graphics) can be used as the source material, so you don't even need a video camera. A microphone (no doubt built into your computer) is all you need to make the most basic video to get your spoken word 'out there'. Use your favorite slide-show software that can generate video and you are on your way to podcasting.

Enfeedia offers a simple way to deliver your videos as episodes on a topic: Podcasting. You simply include the YouTube-provided URL (address) for the video in the entry box provided when you post an item on your RSS feed. Because Enfeedia provides the means to display your feed items directly on your website, podcasting provides a means to directly embed your YouTube video on your site without having to touch your website code!

So, if you are serious about promoting your business or endeavor, you should not overlook the power of videos posting on YouTube and podcasting. Click the title of this article to see a related posting. Embedding YouTube videos into RSS feeds requires an Publisher-Pro membership.

If your curiosity drives you to this, you can explore how an RSS news feed file is actually coded. This article introduces you to the details ... but you don't need to understand any of this to successfully publish news feeds using Enfeedia and reap the benefits thereof.

Check out this entertaining video that explains what RSS is, "RSS In Plain English".

If you've gotten past the basics of what RSS feeds (see enfeedia.com for background information) are about and how they can benefit you, then you are ready to learn one of the best-kept secrets about presenting your news feed on your website. It's not enough to simply install an orange RSS button for visitors to click, to see your feed or to fetch the feed address. To really bring benefit to your site, you should display some of the most recent items in your feed directly on your website, even if only a partial presentation of the item descriptions (aka articles).

But how? What code is used to display the news feed? After all, the feed is an XML file not suitable for direct human consumption. It needs to be translated into the HTML code that a browser understands and can present in human-readable form.

The good news is...

Many businesses periodically send newsletters by postal mail to keep subscribers current on their affairs or industry-related news, for the purpose of maintaining a loyal customer base to whom they can market additional products or services. With pervasive use of the internet for information dissemination and with RSS news feeds gaining momentum as a powerful online communication tool, one needs to ask whether business are now better served by publishing a news feed in lieu of the newsletter. Read the full article.

Now there's a tool that promises to automatically capture just the information you want, when you want, from the Web.

Called RSS (the initials are variously said to stand for Rich Site Summary, Really Simple Syndication and more obscure formulations), this increasingly popular online tool turns a morass of disparate information sources into an automatically generated and neatly organized index of the latest articles and postings.

Not every Web site offers an RSS feed yet, but large news organizations like The New York Times (www.nytimes.com) and CNN (www.cnn.com) offer specific RSS. channels catering to interests ranging from movies to technology.

Are you just now hearing about RSS News Feeds and wondering what that's all about? Does it seem too complicated for you? Are you thinking only technically savvy people will be able to benefit from news feeds? Answer to these question may surprise you. This article is 'must-reading' for you!

Two of the most recent advancements regarding news feeds are (1) the integration of news feed reading capabiliity into browsers (now you don't need to track down a news reader), and (2) Apple's integration of news reading into their Mail application in their Leopard (10.5) operating system. Just as websites were a mystery early on but are now pervasive online communication devices, so as it will be for RSS news feeds. It won't be long before your favorite television news broadcast says, "For more information on this story, and for other stories we're following, go to our news feed at ______."

To make RSS much easier to unerstand, in Oprah speak, RSS stands for "I'm Ready for Some Stories". It is w way to get a quick list of the latest story headlines from all your favorite websites and blogs all in one place. How cool is that?

Now, when you check out Enfeedia.com, you'll have another perspective.