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06 Jun 2010 10:22
Tips for Creating a Viral Video Successfully - Who Knows Better Than YouTube?
FeedBack ( 0) Here's a relevant tip from SmallBusinessNewz. Notice the last comment below about the importance of embedding video. WIth Enfeedia, you can embed your video directly in your news feed just by inserting the URL YouTube provides for your video into the YouTube entry line for your item description. And when you or others presents your feed their site, using Enfeedia's NewsOnSite feature, the video is then automatically embedded on that site!
By Chris Crum:
Viral videos can be very powerful for brands when they are successful. The beauty of the viral video is that while large brands can certainly benefit from them, it really doesn't matter how big your brand is.
In fact, brands typically aren't going to be the focal point of a video that does go viral. Google's Vannie Shu has a good post on the company's CPG blog about this. "People want watch videos that seem real and not staged," says Shu. "They don't want to watch brands that try too hard. Often, overbranding a video may decrease its authenticity to viewers. One analysis shows that users are two times less likely to engage (e.g. rate or comment) and four times less likely to share video content that is excessively branded.[i] Branded videos can make up for loss of authenticity through other characteristics. For instance, humor is the key to many viral successes. Does the video make people laugh or smile? Videos with an element of surprise are also popular. These videos shock viewers with an unforeseen twist or with something they have never seen before. These are just a few of the many elements that can make up a viral hit."
"The other thing that is really important is enabling embedding" notes Stewart. "It's probably the number one most important thing, because what we see in videos that become very popular, very quickly and take on that kind of life of its own, a lot of that initial traffic in the first 48 hours happens actually off-site."
Read the full article.