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20 Mar 2008 16:03
Newsletters or Email or News Feeds -- Which is Better? 
> FeedBack ( 0) Many businesses periodically send newsletters by postal mail to keep subscribers current on their affairs or industry-related news, for the purpose of maintaining a loyal customer base to whom they can market additional products or services. With pervasive use of the internet for information dissemination and with RSS news feeds gaining momentum as a powerful online communication tool, one needs to ask whether business are now better served by publishing a news feed in lieu of the newsletter. Read the full article.